From stacking rocks to pieces of wood, the building block may have very well been the first toy ever played with by children, but with the help of MEGA Brands, the building block evolved and children can now create beautiful structures with Mega Bloks(R). Today, the modern child is exposed to a whole world of digital entertainment and MEGA Brands is proud to bring the realms of children’s toys and virtual reality together with the release of their first iPhone and iPad application ‘Mega Bloks Playground.’

Budge Studios, the developer and publisher of the Mega Bloks(R) app, specialize in creating children interactive products for touch devices and tablet computers.

‘Mega Bloks Playground’ is available now on the Apple iPhone and iPad platform. The preschool interactive world includes two playable Mega Bloks(R) buddies, a boy and a girl, who interact with a full set of in-world elements, such as swing sets, slides, teeter-totters, playful animals, a lake with a sailboat, and even a hot air balloon. It’s the ultimate digital playset for preschoolers! Parents will appreciate how the app’s intuitive touch-play controls are designed to help foster fine motor skills in children two to five years old, while children will certainly be delighted in discovering piles of colorful bloks throughout the playground that will ultimately piece together to form new Mega Bloks creations.

Mega Bloks Playground At-A-Glance:
– Discover over 15 active touch points with your two Mega Bloks(R)
buddies.
– Drag or tap the Mega Bloks(R) buddies with your finger on the
iPad/iPhone screen and watch them play in the playground.
– Explore an interactive playground featuring a hot air balloon,
sailboat, pond, swing set, teeter-totter, slide and lots more.
– Collect piles of Mega Bloks(R) and build a variety of Mega Bloks(R)
structures.
– Easy-to-use interface even for the tiniest of fingers
– Superior touch-play with rich graphics, vibrant sounds, and cheerful
music.
– Open-ended, unlimited play; it’s always playtime at the ‘Mega Bloks
Playground’!

Both iPad and iPhone versions is available as of today. Mega Bloks Playground is $1.99 (iPhone) and $3.99 (iPad) and available worldwide exclusively through the Apple App Store in the Game – kids section. Starting on the day of the launch, the app will be 50% off for the first 48 hours.

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