Apple is delaying the Mac potential

Today news is that the next major release of Final Cut Pro will be delayed to 2011 as the closer date and that new features and a complete interface overhaul could be put on hold until 2013, this news has been around since the begining of the year, Apple is putting too much resources into its mobile business and the Mac as a platform is relegated to a second class, the mac platform is still virgin, there is a enormous potential within the Mac OS X and its applications, but Apple success in the mobile business has changed its main focus, now the Mac is seen as the perfect mobile platform and not as the graphic design universe, a title that Apple keeps to its chest, but that has been losing market buzz because Apple transition from a computer market to a mobile busines.

The Mac is growing, slowly and the Halo Effect is working, but just when the Mac is poised to grow a little faster Apple launched the iPad, another mobile device that will in one way or another cannibalize the Macbook and the whole OS X for desktop and there is not sign that
a full-OS X tablet could hit the market any date soon that could help the mac desktop business to grow exponentially.

There’s nothing new in Mac OS X, not innovations that capture new users imagination, the system is taking a long vacation, there isn’t any rumor about what will be added to the next 10.7 or any new implementation that could help the whole platform expand for itself, but We are hearing about merging iOS features with the Mac OS X desktop to help mobile applications to run freely, this is nothing new and the platform is getting dust without its own innovation cycle and while Apple polishes the iOS Microsoft is adding new feature to Windows 7, those features are already inside Mac OS X and there is nothing to fear, but perception is that Windows 7 is new while Mac OS X, even with the same features, looks old and quasi-abandoned.

Apple stated that they has transformed into the bigger mobile company in the world and that’s a good thing, but at Mac OS X expense, all major implementation, new features, tweaks and more are added to iOS, the little brother.

I would like to see Mac OS X advertising elsewhere, new features that transform how We interact with computers and new and amazing applications working on Mac OS X, the mobile business is good, thank God, but I spend more time working on my Mac Pro than surfing the net with the iPad and from a business perspective Apple is not taking advantage of Mac OS X as a real and competitive OS to displace Windows in any major market, it seems that Apple is satisfied with how Mac OS X is only related to actual mac users.