Greystripe announced they are collaborating with Adobe to provide rich media, interactive ad solutions across Android, iPhone, iPad and the mobile web. Greystripe is working with Adobe to widen support for these ad solutions across the digital advertising ecosystem, which will be detailed in forthcoming announcements.

The ad solution is comparable to Apple’s recently introduced iAds unit; however, unlike iAds, they will be authored with Adobe Flash authoring tools, priced at a fraction of the cost, and come in both expandable banner and full screen interstitial formats. Since Flash is the standard for developing rich media digital advertising, these solutions will give brand advertisers and digital agencies the ability to retain full control over ad development, reduce costs by preserving existing workflows while enabling support for HTML5, provide advertisers reach across all major desktop and mobile platforms, and decrease the time between ad concept and delivery.

Greystripe will offer its technology to deliver Flash authored ads as HTML5 to mobile devices that do not support Flash Player (such as the iPhone and iPad); these ads will be supported in both applications and on the mobile web. Greystripe’s new technology for Apple’s Safari web browser will allow real-time transcoding of Flash authored creative work to HTML5. For Flash enabled devices, tablets, and smartphones like the Nexus One with Android OS 2.2, Flash authored ads will be easily delivered through Greystripe’s ad network, which consists of over 2,500 mobile applications across iPhone, iPad, Android and Java.

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